1 May 2014

Been seen with branded mugs

In terms of marketing, promotional products have always been a popular choice amongst businesses. Promotional items range from promotional mugs to printed umbrellas to embroidered clothing to personalised keyrings. All of which increase and maximise brand awareness and exposure your company name in the best way possible. It has been proven over and over again that products such as promotional pens and printed mugs are the most successful in the industry!

Promotional mugs stand out the most because they are so versatile and practical. Who doesn’t use a mug to drink their tea or coffee on a daily basis? Very few I would say! From a marketing point of view, you want to give your potential or existing customer a personalised product that they can use in various settings and on a regular basis. The printed mug therefore, should be top of the agenda. Customers will use it daily and as a result will see your company name and logo and become familiar with it... which should hopefully generate future sales. The great thing about promotional mugs is that they can be used in the work place and at home and they are used by a variety of people. You may think you are just reaching out to your target audience but you are in fact reaching out to many more. It’s a known fact that useful promotional items will give your business name more opportunities to be seen.

There are many places where branded mugs can be seen. One popular venue is tradeshows and exhibitions. Mugs are often given out to entice customers in. Promotional mugs are slightly more expensive then promotional pens but they give the potential customer that ‘WOW’ factor when they realise they are being given one for free! This is the perfect way to ‘get a foot in the door’ with your customer and it’s an effective way of reminding people when the event is over – who you are and what you do! After seeing so many companies at a big event, it can be easy to forget names and contact details. Branded mugs don’t just have to be given out to potential or existing clients either. They can be used as employee incentives or ways to spread good news about your business. It’s surprising how such a simple thing can motivate an individual and enable them to become a ‘happier’ employee who will hopefully sell more as a result!

When it comes to business marketing, printed mugs are certainly very cost effective and provide great value for money. Companies such as www.promotionalproducts.co.uk offer a wide selection of mugs, all of which can be personalised with your company name and logo. They are certainly a great investment and will never let you down.

14 Apr 2014

Company branded pens - A customer keeper

Many companies are still in the dark about how popular personalised products are and how they can have a very positive effect on your business. Have a look around you now and see how many branded products there are... printed pens, personalised mugs, embroidered baseball caps and T shirts and letter headed paper! We may not be aware of it all – but it is certainly all around us! Promotional products not only resemble professionalism, they also help to raise brand awareness and aid familiarity of a product or company. This is especially helpful if you are starting up a new company or you need to create a buzz around a certain product or service.

Custom printed pens are a great, inexpensive way to get your image out there to all those hard to read customers because let’s face it everyone uses pens! They are a great way to market yourself and create maximum exposure. The great thing about printed pens is that they are so versatile. In this day and age you can source any pen you can imagine. They range from costing under 5p to over £20, but no matter how cheap or expensive the pen, the quality stays the same! The majority of pens are screen printed however the more top end executive pens are normally engraved!

It is always best to go on recommendation where promotional pens are concerned, because you want to get the most out of your budget and you want to feel assured that the people printing the pens will do a good job! Online companies such as www.promotionalproducts.co.uk are always a good option and provide great customer service too to answer any of those questions you may have about the process. Most companies will also offer better prices the more pens you buy.

The great thing about promotional pens is that they will always be used no matter where they are given out or who they have been sent to. If the recipient doesn’t use them- you can guarantee someone else will! This in itself is good marketing as the pen instantly becomes a walking advertisement for your company or brand. People are unconsciously taking in your company details without even knowing and storing them for future reference... quite clever really!

What is really important when investing in promotional pens is the print itself. Make sure your design is clear and bold for all to see. It will be a complete waste of time and money if you get this wrong and go straight to print without looking at a life size proof. The company you use should advise you accordingly and send this through. You should be able to sign it off or make any amendments that are needed.

For more information or advice on promotional pens, visit promotionalproducts.co.uk

9 Apr 2014

Show off your company with logo pens

Nearly every person at some point in their day uses a pen of some description whether it be a highlighter, a multi-functional pen, a biro or a classic fountain pen. It’s a known fact that pens are EVERYWHERE - in shops, petrol stations, offices, at home, and even in train stations. They are use on a daily basis which is what makes them such an effective marketing tool for businesses to use. Have a look around you now and see if you can identify one...have a look at the barrel of the pen and I bet there is a company logo and brand staring you in the face. Everyone seems to be advertising in this way, for the pure reason – that it works! What a wasted advertising opportunity if you give away blank pens! Printed pens are a great way to get your message across whether they are a cheap giveaway at a tradeshow or a corporate gift for that extra special client who has shown loyalty throughout the year.

Over the last decade the amount of logo pens available on the market has increased two fold. Everyone can now enjoy the vast selection that many companies have to offer. Gone are the days of the boring bog standard pen which never left an imprint on its owner! Now companies such as www.promotionalproducts.co.uk offer hundreds of pens including metal pens, plastic pens, multi-functional pens, low cost pens, roller ball pens, fountain pens and executive pens. Let’s face it everyone has a favourite pen and even if they haven’t they are not likely to discriminate against a type of pen if they really need one! The great thing about printing on a pen is that even if the product is lost, borrowed or disregarded, it will more than likely be picked up by someone else and used – extending your brand exposure again!

No matter what your marketing budget is, there will always be a promotional pen for you. However picking the right pen for your special occasion or event is quite a hard job. The first things you need to do is look at your target audience and decide which pen would benefit and suit them most! Then you need to decide what to put on the actual pen itself. Most companies will offer you helpful advice on sizing and what looks best so that you will get the best out of your chosen promotional product. You will also always be sent a proof before any printing takes place – so you know what you will be getting!

One pen that always looks professional when printed is the Solar Promotional Pens (see the website above). This pen is expertly designed to offer the ultimate writing experience at a fraction of the cost. It’s no surprise as to why it’s on the ‘best sellers’ list. It offers a high perceived value considering it is so affordable. This pen is popular due to its professional finish and its high quality push action mechanism. Why not order a sample today and see for yourself.

27 Mar 2014

Drive sales using Printed Pens

It’s quite well known that printed promotional pens are one of the cheaper options where promotional products are concerned. However this does not reflect the impact they can have on a marketing campaign! Just because they are cheap has no bearing on them being low quality or an underdog in the promotional product industry. In fact, pens have been the best selling product in the UK for the past decade. Have a look around you now and see if you can spot a promotional pen – I bet you can and I bet there is more than one!

It is no secret that printed pens drive sales. They instantly raise brand awareness and help to make potential customers become familiar with your product or service. If a customer sees that a company has invested in promotional products and has received one for free, they are more likely to buy from your company than a random company they have had no relationship with. On the other hand, they are a great reminder to existing companies that you do still exist and act as a soft nudge to remind them of your contact details and your outstanding customer service!

Promotional pens work for a variety of reasons. Firstly they are affordable and you can get a lot for your money. Many printed pens are under 5p per pen and obviously get even cheaper when brought in bulk. If you think about what you are actually getting it’s pretty unbelievable. Not only are you getting a quality pen that will last you a life time – you are also getting instant advertising for a prolonged period of time. Let’s face it – you can’t even buy penny sweets for 5p nowadays! The other advantage is that there is such a variety of promotional pens to choose from. All you need to do is look up an online company such as www.promotionalproducts.co.uk and browse through their endless pages of pens. Metal pens, plastic pens, multi-functional pens, funky pens, low cost pens, executive pens, parker pens and fountain pens are just to name a few! All of which can be printed with your company logo and contact details for all to see.

Companies such as this offer a hassle free service, where they can help you to design the print on your pen to create maximum impact. They are the experts and they are happy to pass their knowledge onto you in the interest of your campaign being 100% successful!

There is no doubt that the performance of a pen makes them the perfect promotional item. They deliver fantastic results and a superb return on investment. Why not order a few samples today and see for yourself!

20 Mar 2014

Building your business with promotional products

Many companies underestimate the power of the promotional products. They are in fact considered one of the most important marketing strategies that business owners can use in order to cash in on business opportunities or when expanding a company. The great thing about promotional items is that they offer numerous benefits in comparison to other marketing strategies and they are very versatile. So how exactly do they help to build your business?

Firstly, promotional products help make your business grow. Giving away free promotional gifts will inevitably increase your chances of securing business sales. Let’s face it everyone likes to receive something for free whether it’s a promotional pen, a printed mug, a personalised T shirt or a printed umbrella. Promotional products create a positive feeling which is then transferred onto your brand. They are a great way of reminding people who you are and what you do without ringing them constantly and giving them the hard sell. If you have selected an item that clients can use on a daily basis – even better, you brand exposure will have doubled dramatically!

Secondly, promotional giveaways and gifts are proven to be cheaper in the long run. Initially they may seem expensive however they passively allow you to advertise your company and brand for longer. Brand exposure is key with customers so if you get it right in the first place, you are half way there.

Finally promotional products are great for enhancing your business image. Products such as promotional pens certainly improve your overall image to your clients. Many products boast a higher perceived value even if they were low cost automatically making your customer feel valued and thought about! Giving away a printed mug or a personalised keyring will show your customer that you are continually thinking about them and providing them with quality service. This is always a good thing where customer service takes precedence. Promotional items can also be given to employees as a reward for hard work. They can create that feel good factor and a sense of team spirit. Promotional pens are one of our best sellers mainly because of their cost, flexibility and their ability to reach out to a huge audience.

Keeping one step ahead of your competitors can be a full time job, but if you accompany it with some well thought out promotional products, you will have a better chance of making your business successful in the future. Companies such as www.promotionalproducts.co.uk provide a range of promotional products which can all be personalised to your satisfaction.

12 Mar 2014

Boast the best promotional campaign in your market

Marketing your company is a full time job and as we all know it takes a lot of time and thought in order to get it right. Promotional campaigns are happening constantly around us but it is only the successful ones that we seem to hear about! One way to boost your promotional campaign is to use a variety of promotional products. Promotional items are a great way to get your name out there and make people aware of who you are and what you do. Not to mention they leave a long lasting impression with your potential or existing client.

Promotional giveaways come in many forms. Nowadays you can just about source anything that you require and print on it! However it is advisable to try to get the most out of your budget. You don’t want to spend copious amounts of money and only be able to buy a few items. A few ways to improve the overall impact of your promotional product campaign include the following...

Firstly, you need to consider your budget. A good way to approach this is to decide how much you are willing to spend per person on each promotional product. This will then give you a range of products that are within your grasp. When researched, it’s amazing what you can get for your money. £1 may not seem much money in real life but it can buy ALOT where promotional giveaways are concerned. Plus £1 is too much to spend on one promotional product – you would be able to get 3 or more items with this budget! Sometimes it is worth paying a bit more for a better quality product because the last thing you want is for it to end up in the bin!

Secondly, another vitally important consideration needs to be the functionality of promotional giveaways. A good guideline is to invest in a product that will reach out and appeal to the widest demographic possible. You need to pick a practical product that will be used on a regular basis; pens, mugs, keyrings and even paper products. In doing this – you will raise your brand awareness instantly and create a familiarity around your brand and we all know, if customers are familiar with a brand name they are more likely to buy from that company. Using products that are adjustable or have a ‘one size fits all’ ethos are clearly more valuable in these circumstances.

Finally, in order to have a successful marketing campaign using promotional products you need to pick a promotional giveaway that has a great print area which can really stand out and appeal to your audience. Even if you have a small print area, you need to make sure that your chosen design is sized correctly so that it can be seen and read. The whole point of using promotional giveaways is so that your contact details are visible to others and if the print is too small in relation to the product – then it will most certainly be a waste of time and money. One way to combat this is to work with the artwork team within your chosen company. Businesses such as www.promotionalproducts.co.uk are always on hand to help out and offer advice and would never let a product go to print if they thought it was going to look wrong when printed.

For more help and advice on ways to boost your marketing campaign – contact the hotline team on the above web address.

13 Feb 2014

Promotional products are great cost effective advertising tools

It’s surprising how popular and beneficial the use of promotional products has become over the years for both large and small business. They certainly serve to raise your brand awareness dramatically and attract the attention that you need to help increase sales and maintain profit. If you do your research you will see there are various ways of appealing to both potential and existing clients and you don’t have to venture down the promotional giveaway route. You will find however that promotional products are extremely successful and used by many. They are a low cost way of drawing in crowds and reminding people of who you are and what you do and of course the excellent service that you provide.

The great thing about promotional giveaways is that there is such a variety to choose from which means that there will be a promotional product that will suit almost any event or occasion. Even the most random and extreme events can be catered for. The other great thing about promotional products is that they are hassle free and most companies such as www.promotionalproducts.co.uk will help you to create the perfect design so you don’t end up with a dodgy print which no one can see or read! The last thing you want to do is invest in that perfect promotional product and then have it delivered and be disappointed by the final outcome.

Promotional giveaways are also a highly popular option because they allow you to connect effectively with your target market because let’s face it marketing is all about communicating and creating relationships which will hopefully transform into sales. I guess it’s safe to say that many people are more likely to support your business if you have connected in some way beforehand. AND if you are offering something for free then even better! It’s human nature to love receiving a gift, so giving away a promotional product is no different. It’s really like killing two birds with one stone. Your customer is happy with the freebie and you get to subtly remind your customers of your brand.

Promotional giveaways also work well because people like to feel valued and they appreciate your gesture. If they think that you have put time, effort and money into something that is being provided to them for free – they will certainly look at you in a more favourable light, which could ultimately transcend into more sales in the long run. There really is no negative where promotional products are concerned. They also are a great way to encourage customer loyalty which is a critical success factor in business. Some people even say it can be more important than actually attracting new customers.

So if you are looking for a way to advertise your business effectively and raise your brand awareness amongst both potential and existing clients then promotional giveaways are the way forward.