14 Apr 2014

Company branded pens - A customer keeper

Many companies are still in the dark about how popular personalised products are and how they can have a very positive effect on your business. Have a look around you now and see how many branded products there are... printed pens, personalised mugs, embroidered baseball caps and T shirts and letter headed paper! We may not be aware of it all – but it is certainly all around us! Promotional products not only resemble professionalism, they also help to raise brand awareness and aid familiarity of a product or company. This is especially helpful if you are starting up a new company or you need to create a buzz around a certain product or service.

Custom printed pens are a great, inexpensive way to get your image out there to all those hard to read customers because let’s face it everyone uses pens! They are a great way to market yourself and create maximum exposure. The great thing about printed pens is that they are so versatile. In this day and age you can source any pen you can imagine. They range from costing under 5p to over £20, but no matter how cheap or expensive the pen, the quality stays the same! The majority of pens are screen printed however the more top end executive pens are normally engraved!

It is always best to go on recommendation where promotional pens are concerned, because you want to get the most out of your budget and you want to feel assured that the people printing the pens will do a good job! Online companies such as www.promotionalproducts.co.uk are always a good option and provide great customer service too to answer any of those questions you may have about the process. Most companies will also offer better prices the more pens you buy.

The great thing about promotional pens is that they will always be used no matter where they are given out or who they have been sent to. If the recipient doesn’t use them- you can guarantee someone else will! This in itself is good marketing as the pen instantly becomes a walking advertisement for your company or brand. People are unconsciously taking in your company details without even knowing and storing them for future reference... quite clever really!

What is really important when investing in promotional pens is the print itself. Make sure your design is clear and bold for all to see. It will be a complete waste of time and money if you get this wrong and go straight to print without looking at a life size proof. The company you use should advise you accordingly and send this through. You should be able to sign it off or make any amendments that are needed.

For more information or advice on promotional pens, visit promotionalproducts.co.uk

9 Apr 2014

Show off your company with logo pens

Nearly every person at some point in their day uses a pen of some description whether it be a highlighter, a multi-functional pen, a biro or a classic fountain pen. It’s a known fact that pens are EVERYWHERE - in shops, petrol stations, offices, at home, and even in train stations. They are use on a daily basis which is what makes them such an effective marketing tool for businesses to use. Have a look around you now and see if you can identify one...have a look at the barrel of the pen and I bet there is a company logo and brand staring you in the face. Everyone seems to be advertising in this way, for the pure reason – that it works! What a wasted advertising opportunity if you give away blank pens! Printed pens are a great way to get your message across whether they are a cheap giveaway at a tradeshow or a corporate gift for that extra special client who has shown loyalty throughout the year.

Over the last decade the amount of logo pens available on the market has increased two fold. Everyone can now enjoy the vast selection that many companies have to offer. Gone are the days of the boring bog standard pen which never left an imprint on its owner! Now companies such as www.promotionalproducts.co.uk offer hundreds of pens including metal pens, plastic pens, multi-functional pens, low cost pens, roller ball pens, fountain pens and executive pens. Let’s face it everyone has a favourite pen and even if they haven’t they are not likely to discriminate against a type of pen if they really need one! The great thing about printing on a pen is that even if the product is lost, borrowed or disregarded, it will more than likely be picked up by someone else and used – extending your brand exposure again!

No matter what your marketing budget is, there will always be a promotional pen for you. However picking the right pen for your special occasion or event is quite a hard job. The first things you need to do is look at your target audience and decide which pen would benefit and suit them most! Then you need to decide what to put on the actual pen itself. Most companies will offer you helpful advice on sizing and what looks best so that you will get the best out of your chosen promotional product. You will also always be sent a proof before any printing takes place – so you know what you will be getting!

One pen that always looks professional when printed is the Solar Promotional Pens (see the website above). This pen is expertly designed to offer the ultimate writing experience at a fraction of the cost. It’s no surprise as to why it’s on the ‘best sellers’ list. It offers a high perceived value considering it is so affordable. This pen is popular due to its professional finish and its high quality push action mechanism. Why not order a sample today and see for yourself.